![]() It's touted as a revolutionary way of collaborating within a team to achieve the highest levels of communications and rapid responses to an issue. Pretty basic, right? The results are anything but. ![]() ![]() At its core, this is a project management methodology that comprises simple marketing tasks that can be checked off to achieve goals. In fact, scrum for software development was created by Ken Schwaber and Jeff Sutherland,which you can read about in the books "Agile Project Management With Scrum" and "Succeeding With Agile," according to Winnow Management. And even though it was originally intended for the software development realm, it can be easily adapted to fit any scope of work. ![]() While it may sound like nothing that would encompass complex business development goals, scrum marketing is just that: a framework used to complete large projects.
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